I think about spaced repetition forgetting curves for marketing/branding absolutely all of the time. Did you just launch? You need to get in front of people again at 2, 7, 30 and 60 days later if you don't want to be forgotten. This is the stuff brands are built on. https://t.co/l8VlvESSWh
Forgetting, as was discovered by Hermann Ebbinghaus more than a hundred years ago, falls off with an exponentially decaying curve. That means that memories that are retained for longer are less and less likely to be forgotten when you follow up at a later date. This pattern suggests that maintenance practice, too, can fall off on a decaying rate, s
... See moreIt is important to keep that link fresh in the face of mental competition and memory decay. Remember, low…
Some highlights have been hidden or truncated due to export limits.
How far you extend that depends on how long you need to remember the information for. If you want to remember it permanently, you should review it after two months, and probably again after six months. That’s based on a recent large study6 that explored the optimal gap between study and test: to remember for a week, the optimal gap was one day; for
... See moreEbbinghaus discovered the forgetting curve. This curve shows that we tend to forget things incredibly quickly after learning them, there being an exponential decay in knowledge, which is steepest right after learning. However, Ebbinghaus noted, this forgetting tapers off, and the amount of knowledge forgotten lessens over time. Our minds are a leak
... See moreIf you want people to remember something, then you have to go over it again and again. Practice really does make perfect.
sari and added
