We are always telling stories, whether we realize it or not. We might as well get good at it. Good stories win people over. They provoke and inspire and inflame the human spirit. It’s a tremendous source of power.
Saved by Leo Guinan and
The power of story is, in fact, something we underestimate at our peril.
There is perhaps no faster way to evoke a strong emotion than to tell or hear a compelling story.
All the storytelling you do requires frequency.
Far from just being a way to differentiate us, our stories can help us to decide, plan, lead, sell, inspire, influence, persuade, rally, create value, build trust, foster connection and succeed by building better, more purposeful organisations and lives.
The power of story is, in fact, something we underestimate at our peril.