We are always telling stories, whether we realize it or not. We might as well get good at it. Good stories win people over. They provoke and inspire and inflame the human spirit. It’s a tremendous source of power.
Saved by Leo Guinan and
Storytelling is the best, most powerful tool for making the kind of lasting impression that can create new understanding, change minds, or even effect policy change.
In many ways, the act of storytelling is really an act of community building, a vehicle for sharing the social facts of the community—the shared beliefs, meaningful artifacts, behavioral norms, and coded language.
The power of a greater story