Leo Guinan
@leoguinan
Leo Guinan
Good use of attention up the chain of society is rewarded. Bad use of it is punished. This system creates “sustainable marketing pathways”, a kind of information highway.
How do we bootstrap the Open Research Institute?
Memetic Foundations of Human Value and Reactions to Defender
The problem with this system is that it can be self-referential and lead to people who are trying to use attention well not being able to capture enough attention to bring resources to fix a large problem. We need better recognition systems instead of self-reporting ones.
Anne Helen Petersen once memorably described this as "LARPing your job"—performing a theatrical version of productivity. Workers engage in elaborate displays of "being at work": staying visible on Slack, responding to emails at all hours, and maintaining a digital presence that signals industriousness. The tools have evolved—from software that moni... See more
AI Phobia Is Just Fear That ‘Easier’ Equals ‘Cheating’
What we value and Memetic Foundations of Human Value
If you pretend to pay them, they’ll pretend to work.
Work has to be tied to performance and salary. People have to have an obvious target to shoot for.
What we have long called the creator economy is evolving to become more of a “meaning economy,” where the creators and brands and experiences that engage us will do so through story, craft, and a deeper and more sophisticated sense of meaning. The creator economy was ultimately driven by content (enabled by ubiquitous access to content creation and... See more
Meaning is tied to values. Values are scarce.
Through this work, we can create economies that truly serve human flourishing rather than merely extracting value from human activity—economies built on seeing and being seen for the unique value each person can contribute.
Leo Guinan • The Memetic Foundation of Human Value - A New Economic Paradigm
Memetic Foundations of Human Value and What we value
We need to see people for the value they create
In GTM, you aim to find a winning intercept between the needs of the target audience (called a minimal viable segment, or MVS) and your solution (called a minimal viable product, or MVP). You have to solve your target customer’s problem better than anyone else. Sometimes, 10x more added value needs to be created by a GTM company.
Maja Voje • Go-To-Market Strategist: Everything You Need to Reach Product-Market Fit
A go-to-market (GTM) strategy is a plan that helps you define your ideal customers, coordinate your messaging, and position your product for launch. A GTM strategy also keeps key business units aligned on the same plan, allowing you to meet a market need and effectively iterate on your product.
6 steps to building a go-to-market strategy: Defi
... See moreCognism • What is a Go-to-market Strategy? [7-Step Guide for 2023]
Instagram ad. Note the callout to who and what that are clear to hook scrollers in.
Introductions - Jason Liu
jxnl.co
Great example of a personal site
Leo Guinan • The Memetic Foundation of Human Value - A New Economic Paradigm
Memetic Foundations of Human Value
The research predicts the need for Sublime