The Only Thing to Do
riverkenna.substack.com
Saved by baja and
The Only Thing to Do
Saved by baja and
First, the process of transformation is essentially a death and rebirth process rather than one of mechanical modification. Although
“If you have a successful business,” Kokonas explains, “it’s actually harder to change it.” The inertia required for changing course is too strong, particularly when you’re at the top of your game. “It’s hard to make incremental changes,” he says. “Every now and then you just need to destroy it and rebuild it better.”