Goals are about the results you want to achieve. Systems are about the processes that lead to those results.

Carl Jung said, “Until you make the unconscious conscious, it will direct your life and you will call it fate.”

your ability to notice the relevant cues in a given situation is the foundation for every habit you have.

Whenever you want to change your behavior, you can simply ask yourself: How can I make it obvious? How can I make it attractive? How can I make it easy? How can I make it satisfying?

At least for a moment, rewards deliver contentment and relief from craving.

Rewards are the end goal of every habit. The cue is about noticing the reward. The craving is about wanting the reward. The response is about obtaining the reward.

The thoughts, feelings, and emotions of the observer are what transform a cue into a craving.

It’s only by making the fundamentals of life easier that you can create the mental space needed for free thinking and creativity.

Habits do not restrict freedom. They create it.