added by Mike Renaud and · updated 2y ago
The Mythology of Totemic Brands
- In the race to the top of responsive innovation and experience-building, a few recent trends are resurfacing as powerful approaches to the intersection of brand, behavior and psychology. The concept of “tribal branding,” of understanding and activating our collective behaviors and unmet evolutionary needs, cuts through the clutter of motivations, t... See more
from The Mythology of Totemic Brands by Jennifer Murtell
Mike Renaud added 2y ago