updated 7h ago
Brand Thinking and Other Noble Pursuits
Whatever you feel about the tribe is precisely manifested by the way the tribe presents an idea of itself.
from Brand Thinking and Other Noble Pursuits by Debbie Millman
Keely Adler added 8mo ago
“Finding out what people feel about things that are happening today is extremely useful,” he says.
from Brand Thinking and Other Noble Pursuits by Debbie Millman
Keely Adler added 8mo ago
They are infinitely more complicated, and the traditional consumer goods businesses—P&G, Unilever, and companies of that kind—are completely incapable of understanding how much more complicated a service or retail brand is.
from Brand Thinking and Other Noble Pursuits by Debbie Millman
Keely Adler added 8mo ago
an organization’s identity consisted of a lot more than the way it communicated.
from Brand Thinking and Other Noble Pursuits by Debbie Millman
Keely Adler added 8mo ago
I think we’re learning to live with dynamism. There is a certain amount of clutching to the present and familiar that’s going on right now.
from Brand Thinking and Other Noble Pursuits by Debbie Millman
Keely Adler added 8mo ago
You can’t sit in a focus group and ask people if it will work. They wouldn’t know what you are talking about, and they’re incapable of telling you what they want.
from Brand Thinking and Other Noble Pursuits by Debbie Millman
Keely Adler added 8mo ago
Fundamentally, branding is a profound manifestation of the human condition. It is about belonging: belonging to a tribe, to a religion, to a family. Branding demonstrates that sense of belonging. It has this function for both the people who are part of the same group and also for the people who don’t belong.
from Brand Thinking and Other Noble Pursuits by Debbie Millman
Keely Adler added 8mo ago
fed the rubbish that if you can’t analyze it—if you can’t chew it up into numbers—it doesn’t exist.
from Brand Thinking and Other Noble Pursuits by Debbie Millman
Keely Adler added 8mo ago
I think that finding out how consumers act and react and what they do and feel when they see things is useful. I think that trying to predict the future proves valueless—again and again and again.
from Brand Thinking and Other Noble Pursuits by Debbie Millman
Keely Adler added 8mo ago