Brand Thinking and Other Noble Pursuits

This is Marketing: You Can’t Be Seen Until You Learn To See

Seth Godin • 9 highlights

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Brand Gap, Revised Edition, The

Marty Neumeier

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The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands

Ana Andjelic • 1 highlight

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Life After Lifestyle

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Trend-Driven Innovation

Delia Dumitrescu

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Pre-Suasion: A Revolutionary Way to Influence and Persuade

Robert B. Cialdini

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How not to Plan: 66 ways to screw it up

APG Ltd

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