Web3 — Sharing Brand Ownership via DAOs

As we enter the web3 paradigm, there is massive potential to align incentives across consumers and brands in a way that has not been possible before, creating opportunities for co-creation and co-ownership, powered by crypto rails (ex: NFTs and social/community tokens).

Tokens may be one key to unlock the ownership economy, but to reach a more equitable version of this future, we must participate in crafting the culture around token distribution, mediation, and governance now. This becomes important because, unlike shares in cooperatives, many tokens that double as governance rights can be sold on secondary market... See more

Tokenised communities have the potential to turn members into active participants and stakeholders, by using community tokens as the primary means of community access, engagement & coordination. Community tokens combine elements of fandom (belonging and connection), patronage (membership and support) and investment (liquid ownership and financi... See more

Moving from audiences to communities. Memberships and subscriptions hold the promise of closing the gap between media brands and their audiences. When your audience is your customer, you tend to provide better services. The advent of tokens and decentralized autonomous organizations would seem to represent the next step. It is logical for a communi... See more

Crypto technologies help share ownership with stakeholders: - Web3 communities can bring more value back to their creators when producing wearables- Forkable concepts and tools can be validated and iterated on by community creators.- Computer-aided designs can be registered on-chain as vectors and then used to produce anything from printed goods to... See more