Web3 — Sharing Brand Ownership via DAOs

Tokenised brand communities can become a formidable avenue for brands to forge meaningful and value creating connections with their most loyal fans. Through mutuality (aligned incentives) and agency (active participation) community members become active stakeholders, only to see their loyalty and effort being rewarded with additional privileges and... See more

Earning brand tokens through participation and co-creation >TRANSACTIONAL REWARDS: earn tokens by purchasing a brand’s product or servicePROOF OF ATTENDANCE (POAP): verify and reward attendance at a particular IRL or URL eventENGAGEMENT: recognise and reward active community engagementCONTENT CREATION/SHARING: involve brand fans and creators in ... See more

The DAO-ification of community facilitates meaningful collaborative work, continuous feedback, and a closer relationship between brands and communities. Distributing tokenised ownership and governance transforms community members into vested and passionate ambassadors and contributors. With some the key levers of building and activating brands tran... See more