Web3 Communities—To DAO or not to DAO?

The DAO-ification of community facilitates meaningful collaborative work, continuous feedback, and a closer relationship between brands and communities. Distributing tokenised ownership and governance transforms community members into vested and passionate ambassadors and contributors. With some the key levers of building and activating brands tran... See more

So, what types of tokens should be used for which community purposes? As with most things in life, the answer is: it’s complicated! Each DAO needs to evaluate what type of community they are trying to build and determine the right combination of assets for economics, governance, and membership. But, generally speaking, we think it makes more sense ... See more

So, what types of tokens should be used for which community purposes? As with most things in life, the answer is: it’s complicated! Each DAO needs to evaluate what type of community they are trying to build and determine the right combination of assets for economics, governance, and membership. But, generally speaking, we think it makes more sense ... See more

Tokenized communities are collectively governed.This does not mean that token-holders vote on every decision in the community. Rather, it means that power in the DAO ultimately lies in the hands of token-holders.

Every audience will turn into a community, and every fan will turn into a partner. With Social tokens and Creator DAOs, you'll have the power to incentivize anyone to help you achieve broader goals, meet new people and collaborate with others. DAOs, compared to traditional companies, are open, global, and transparent.

More simply, DAOs are a new way to finance projects, govern communities, and share value. Instead of a top-down hierarchical structure, they use Web3 technology and rapidly evolving governance and incentive systems to distribute decision-making authority and financial rewards. Typically, they do that by issuing tokens based on participation, contri... See more