Peter Spear
@peterspear
I am an ethnographer and brand consultant living in Hudson, New York.
Peter Spear
thatbusinessofmeaning.substack.com
Part 1:Peter Spear @thealleysofthefriendlycity who does branding and market research, had seen my videos on social media, and was close enough to come see for himself what this is like.
It's both simple and profound...we never can see ourselves eye to eye, dynamically and interactively, as we are. Instead we are... See more
instagram.comMy experience of the True Mirror
“True Mirror’s mission is to enable people to see their true reflection so they may know and love themselves more fully.”
This quote from Elias Canetti, I think really solves what we're discussing: “A crowd exists as long as it has an unattainable goal. The image is acquired and there is nowhere else to go.” Setting off images allows crowds to condense their energy somewhere.
The folks at Concept Bureau invited me to kick off their speaker series talking about brand listening. I went for it, and had a blast.
