Peter Spear
@peterspear
I am an ethnographer and brand consultant living in Hudson, New York.
Peter Spear
thatbusinessofmeaning.substack.com
John Walter explains the True Mirror
True Mirror | See who and how you are!
“True Mirror’s mission is to enable people to see their true reflection so they may know and love themselves more fully.”
- This quote from Elias Canetti, I think really solves what we're discussing: “A crowd exists as long as it has an unattainable goal. The image is acquired and there is nowhere else to go.” Setting off images allows crowds to condense their energy somewhere.
Jasmine Bina on LinkedIn: How To Create A Brand Mythology
How To Create A Brand Mythology
The folks at Concept Bureau invited me to kick off their speaker series talking about brand listening. I went for it, and had a blast.
