Peter Spear

@peterspear

I am an ethnographer and brand consultant living in Hudson, New York.

thatbusinessofmeaning.substack.com

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Being with the World: A Pathway to Qualitative Insight — The Nature Institute

natureinstitute.org

Let's all be Romantics

Goethe and the Evolution of Science — The Nature Institute

natureinstitute.org

Let's all be Romantics

This quote from Elias Canetti, I think really solves what we're discussing: “A crowd exists as long as it has an unattainable goal. The image is acquired and there is nowhere else to go.” Setting off images allows crowds to condense their energy somewhere.

Imagination and Consumer Anthropology