ZAG: The #1 Strategy of High-Performance Brands

Brand Gap, Revised Edition, The

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The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand

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The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two

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Harold T. Harper and added

Different: Escaping the Competitive Herd

Youngme Moon • 1 highlight

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Meaningful: The Story of Ideas That Fly

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How Brands Grow

Byron Sharp

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Purple Cow: Transform Your Business by Being Remarkable

Seth Godin • 1 highlight

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