📺 the creator economy in 2030 and the growth of viewer-funded businesses

But as we move towards a world that is more creator direct, subscribers should have the opportunity to literally invest in their favorite creators and share upside in their success.

And, I still have questions. What is the long-term viability of the creator economy? Granted, most people won’t want to be creators. But will there be enough opportunity for those who want to be creators—and put in the work toward that goal—to pursue this work at a sustainable revenue threshold? What guardrails or policy changes need to be implemen... See more

The map defines three ‘layers’ that have led to this transition. First: the rise of foundational media platforms since the 2000s which have significantly lowered the barriers for content creation and distribution. Second: how they enabled these content creators to build a fanbase and subsequently monetize this influencer reach. And third: the event... See more

The creator economy is in the midst of a decisive shift—from a “bigger is better,” ad-driven revenue model to one of niche communities and direct user-to-creator payment.

The move to independent direct fan-audience relationship, I think, is naturally going to evolve to one that is more financial in nature, where you’re not just backing a creator just simply to get access but also for potential upside. And that may sound, initially, a little bit off, right, because profit maximization is not the sole reason you want ... See more

Today, content creators monetize their social presence through advertising or sponsorships, but these limited methods are often unstainable. That’s why creators are turning to solutions like Superpeer, Patreon, and Gumroad to monetize their audiences. While these solutions help monetize creator time and content, they don’t always allow creators or ... See more

Platforms have already realized there’s no going back to a world where quality content is free. They will continue to open their pockets and grow their tentacles further into the creator economy, becoming more direct buyers of content, as well as mediators for those who want to buy content. Now, it’s all about re-shuffling priorities to building pr... See more