Dear ________:
Our agency is getting big. That’s something to be happy about. But it’s something to worry about, too, and I don’t mind telling you I’m damned worried. I’m worried that we’re going to fall into the trap of bigness, that we’re going to worship techniques instead of substance, that we’re going to follow history instead of making it, th... See more
Our agency is getting big. That’s something to be happy about. But it’s something to worry about, too, and I don’t mind telling you I’m damned worried. I’m worried that we’re going to fall into the trap of bigness, that we’re going to worship techniques instead of substance, that we’re going to follow history instead of making it, th... See more
Patricia Maeda messaged you
Jenna Guarascio and added
Ad legend Bill Bernbach letter on creativity, written in 194...
sublime.app
Daniel Wentsch added
Ad legend Bill Bernbach letter on creativity, written in 1947:
Dear ________:
Our agency is getting big. That’s something to be happy about. But it’s something to worry about, too, and I don’t mind telling you I’m damned worried. I’m worried that we’re going to fall into the trap of bigness, that we’re going to worship techniques instead of substance
... See moresari and added
gabriel added
Bill Bernbach’s letter of resignation from Grey in 1947, warning about the hidden costs of scale is the best thing I've read this year https://t.co/QNGwf1qF5h
Yanis Markin and added
There are a lot of great technicians in advertising. And unfortunately they talk the best game. They know all the rules. They can tell you that people in an ad will get you greater readership. They can tell you that a sentence should be this sort [sic] or that long. They can tell you that body copy should be broken up for easier reading. They can g... See more
Ad legend Bill Bernbach letter on creativity, written in 194...
Daniel Wentsch added
I would never have said this back when we started our agency. Back then, my design background blinded me into believing that everything revolved around pixels. Thankfully, I’ve matured
Bill Kenney • Conquer Your Rebrand
juarry added
Modern consumerism is the best-funded social science experiment in the world, the Galapagos Islands of human weirdness. More important still, an ad agency is one of the few remaining safe spaces for weird or eccentric people in the worlds of business and government. In ad agencies, mercifully, maverick opinion is still broadly encouraged or at leas
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