Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
updated 1d ago
Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
- Perhaps advertising agencies are largely valuable simply because they create a culture in which it is acceptable to ask daft questions and make foolish suggestions.
from Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life by Rory Sutherland
Minsuk Kang 강민석 added 10mo ago
- Imagine you are a company whose product is not selling well. Which of the following proposals would be easier to make in a board meeting called to resolve the problem? a) ‘We should reduce the price’ or b) ‘We should feature more ducks in our advertising’. The first, of course – and yet the second could, in fact, be much more profitable.
from Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life by Rory Sutherland
Minsuk Kang 강민석 added 10mo ago
And in reality ‘context’ is often the most important thing in determining how people think, behave and act: this simple fact dooms many universal models from the start.* Because in order to form universal laws, naïve rationalists have to pretend that context doesn’t matter.
from Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life by Rory Sutherland
sari added 7mo ago
People are much more comfortable attributing the success of a business to superior technology or better supply-chain management than to an unconscious, unspoken human desire.
from Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life by Rory Sutherland
sari added 7mo ago
psycho-logic as a neutral and non-judgemental term. I
from Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life by Rory Sutherland
sari added 7mo ago
donate. However,
from Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life by Rory Sutherland
sari added 7mo ago
- Solving problems using rationality is like playing golf with only one club.
from Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life by Rory Sutherland
Minsuk Kang 강민석 added 10mo ago
- Remember, if you never do anything differently, you’ll reduce your chances of enjoying lucky accidents.
from Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life by Rory Sutherland
Minsuk Kang 강민석 added 10mo ago
The psychological complexity of human behaviour is reduced to a narrow set of assumptions about what people want, which means they design a world for logical rather than psycho-logical people.
from Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life by Rory Sutherland
sari added 7mo ago