Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

Alchemy: The Surprising Power of Ideas That Don't Make Sense

by Rory Sutherland

How not to Plan: 66 ways to screw it up

by APG Ltd

All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All

by Seth Godin

Originals: How Non-Conformists Move the World

by Adam Grant

4 highlights

Purple Cow: Transform Your Business by Being Remarkable

by Seth Godin

1 highlight

Brand Thinking and Other Noble Pursuits

by Debbie Millman

1 highlight

Start with Why: How Great Leaders Inspire Everyone to Take Action

by Simon Sinek

3 highlights

Ogilvy on Advertising

by David Ogilvy