Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

Unconscious Branding

Douglas Van Praet

amazon.com
Cover of Unconscious Branding

The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home

Dan Ariely

amazon.com
Cover of The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home

Primalbranding: Create Belief Systems that Attract Communities

Patrick Hanlon

amazon.com
Cover of Primalbranding: Create Belief Systems that Attract Communities