Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

How not to Plan: 66 ways to screw it up

APG Ltd

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Pre-Suasion: A Revolutionary Way to Influence and Persuade

Robert Cialdini

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Brand Gap, Revised Edition, The

Marty Neumeier

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Made to Stick

Dan Heath

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Rationality

Eliezer Yudkowsky • 4 highlights

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