Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

How not to Plan: 66 ways to screw it up

APG Ltd

amazon.com
Cover of How not to Plan: 66 ways to screw it up

Brand Thinking and Other Noble Pursuits

Debbie Millman • 2 highlights

amazon.com
Cover of Brand Thinking and Other Noble Pursuits

Pre-Suasion: A Revolutionary Way to Influence and Persuade

Robert Cialdini

amazon.com
Cover of Pre-Suasion: A Revolutionary Way to Influence and Persuade

Brand Gap, Revised Edition, The

Marty Neumeier

amazon.com
Cover of Brand Gap, Revised Edition, The

Made to Stick

Dan Heath

amazon.com
Cover of Made to Stick

Misbehaving: The Making of Behavioral Economics

Richard H. Thaler

amazon.com
Cover of Misbehaving: The Making of Behavioral Economics