Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

The Wizard of Ads

Roy H. Williams

amazon.com
Cover of The Wizard of Ads

Unconscious Branding

Douglas Van Praet

amazon.com
Cover of Unconscious Branding

Marketing Magic

Jason Fladlien

amazon.com
Cover of Marketing Magic

The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home

Dan Ariely

amazon.com
Cover of The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home

The Fun Formula

Joel Comm

amazon.com
Cover of The Fun Formula