Speed Scrolling and Unschooling
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Speed Scrolling and Unschooling
2. Decreasing trust in large social and search companies. Concurrent with the rise of creator-driven discovery is a general sense of dwindling trust in the companies consumers have historically relied on to find online content and products.
Alexandra Sukin • Roadmap: Curating the internet
Severin Matusek added
With over 1 billion monthly active users & a user base that’s predominantly Gen Z (60%+ to be exact), this is where the next generation of consumers & workers are spending their time – to discover, to learn, and to be entertained.
Meagan Loyst • Top 10 tips helping founders & startups win on TikTok
sari added
GenZ are also creators. They post on the internet, share photos, join forums, and curate articles. The internet levels the playing field, and anyone can use their hustle and savvy to amass a following and monetize that following. This is the creator economy.
Eliot Couvat • How Creator DAOs redefine the way we work
sari added
Michael Abata and added
Today, consumers currently have a bifurcated experience in discovering vs. shopping fashion online. In general, either platforms are optimized for discovery/inspiration or for shopping. But Gen Z is demanding more: they want authentic content alongside niche communities and easy, more sustainable shopping experiences.
Danielle Vermeer • Goodwill Hunting #21: joining a startup
Danielle Vermeer added
Young people, on the other hand, were the perfect market for new, unproven products and services. Young people are less tied to existing brands and services, more likely to be technophilic, and have simpler financial needs.
Adam Nash • Fintech 2025: The Next Wave
sari added
Indeed, 60% of Gen Zers and 62% of Yers believe that how you present yourself online is more important than how you present yourself IRL.
Personal Worlds | Canvas8
People are sensing a big shift: individual voices are more powerful than brands; people want to follow people, not company pages or even publications.