Goodwill Hunting #21: joining a startup

But aggregation won’t be enough to make secondhand fashion first choice. Consumers need better discovery and curation, which is why I believe that the future of (re)commerce is curation. 

Enter “The Hunter Economy” — a whole class of startups that'll be built to incentivize & reward early adopters both economically & socially. They'll exist for discovering new products, new people, and new ideas.

From charging admission to events on Clubhouse, newsletter subscriptions on Substack, or shopping with an expert on Curated, there’s no end to the ways commerce can fuel the next evolution of online business—driven by an empowered seller who’s finding a world of opportunity in the new 1:1 economy.

Platforms such as MetaFactory and Zora are helping "consumer-creators" share in the profits from collectively-owned fashion houses and music labels.

The internet has reduced the opportunity costs involved in launching retail concepts, of every size. Overlay that with prevailing attitudes of many Millennials to make a job, rather than take a job, and you have the makings of many new startups. Add some crowdfunding and the power of influencer marketing to take a product from obscurity to ubiquity... See more

- Taking a consumer approach to enterprise