Samantha Leal on LinkedIn: There are 3 key moments that will make or break your user retention rates:… | 15 comments
linkedin.comSaved by Danielle Vermeer
Samantha Leal on LinkedIn: There are 3 key moments that will make or break your user retention rates:… | 15 comments
Saved by Danielle Vermeer
you can interact with the service, learning, using and remembering your experience. These are the three most important aspects of the service experience.
Acquisition: Signed up for a free account Activation: Completed a Lean Canvas Retention: Came back and used the product Revenue: Upgraded to a paid account Referrals: Invited others to their project
CORA: Conversion -> Onboarding -> Retention -> Advocacy
The four primary levers of product success.
In the last few months, I spoke with many folks in content and design who work in senior positions either in corporations, or growing startups, and some of them work as an IC. I could not find a single practitioner who said that they made a
... See morebut you can gain more customers for next month, keep them longer by lowering your churn rate, and you can increase the value (the ARPA) of each of your customers. So, technically, that’s ACQUSITION, RETENTION, and EXPANSION. Want an easier way of saying it? Get More Customers, Keep Customers Longer, and Make Customers More Valuable over time.