Software as a Science: Unlock Limitless Recurring Revenue Without Losing Control

Einstein once said, “Make things as simple as possible, but no simpler.”

but you can gain more customers for next month, keep them longer by lowering your churn rate, and you can increase the value (the ARPA) of each of your customers. So, technically, that’s ACQUSITION, RETENTION, and EXPANSION. Want an easier way of saying it? Get More Customers, Keep Customers Longer, and Make Customers More Valuable over time.

lemonade stand has one goal: ACQUSITION. A decent SaaS company adds another: RETENTION. A world-class SaaS company adds a final one: EXPANSION. The Three Levers of SaaS

four key numbers from your business: Current Customers New Customers Per Month Monthly Churn Rate Monthly ARPA (Average Revenue Per Account)

the most common way that founders sabotage their own growth is by jumping from idea to idea—without a scientific approach.