their accounts).

If your SaaS company is healthy, you’ve got 3 things happening: customers are coming in, customers are staying, and customers are buying even more from you after the initial sale. We’re Not Building Lemonade Stands Here Johnny’s story perfectly illustrates the three main components of any SaaS company. Every business owner wants more customers. You

5. More businesses die from indigestion than from starvation: You don’t need to do everything; you need to do the right things and say no to everything else. There is an order of operations to this game, and you can do the right thing in the wrong order and still lose.

“A business without a path to profit isn’t a business, it’s a hobby.”3 JASON FRIED, co-founder and CEO of 37Signals and author of New York Times bestseller, Rework

Monthly ARPA (Average Revenue Per Account)

You are headed toward a plateau: Every single business will eventually run into their “Growth Ceiling” given enough time. The only variable is how far away from it you are (mathematically speaking). The businesses that don’t plateau are the ones that keep making adjustments before they get there.

Your business is a math problem: The way you serve your customers might feel magical and unique, but the mechanics of every SaaS company boil down to an equation. The sooner you treat your business like a math problem, the sooner you’ll start making the best decisions for your company. Seek out the best practices: If 80 percent of every SaaS compan

Your product might be unique. But your company is not.

four key numbers from your business: Current Customers New Customers Per Month Monthly Churn Rate Monthly ARPA (Average Revenue Per Account)