Rachel Karten on LinkedIn: I want to share how I validate my big ideas. When brainstorming a campaign… | 15 comments
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Saved by Alex Dobrenko and
Rachel Karten on LinkedIn: I want to share how I validate my big ideas. When brainstorming a campaign… | 15 comments
Saved by Alex Dobrenko and
Write down ideas for next steps:
our odds of success increase when we readily share ideas and seek out discoveries that have already been made by others in our industry.
To find good angles about your core idea, you need to map out your ideas in a structured way to see their relationships
I am fairly certain you will get very excited by many of the ideas you discover. But that doesn't mean you should just go ahead and build them. In most cases, we will still need to test them to ensure they are valuable and usable for our customers, are feasible for our engineers, and are viable for our business.
Testing and reducing risk To test a big business idea you break it down into smaller chunks of testable hypotheses. These hypotheses cover three types of risk. First, that customers aren’t interested in your idea (desirability). Second, that you can’t build and deliver your idea (feasibility). Third, that you can’t earn enough money from your idea
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