Rachel Karten on LinkedIn: I want to share how I validate my big ideas. When brainstorming a campaign… | 15 comments

you’re confident about your approach but you want to refine it or to make sure that it’s sound, connect with someone closer to the project

Get an idea out as quickly as you can so you can gather immediate feedback about what works and what doesn’t. Use the insight to perfect your final deliverable.

We need to validate the feasibility of our ideas during discovery, not after.

Before diving head first into your idea, make sure it is feasible. You will be spending a lot of time on it so you’d better do some validation first. Look at your internal and external forces, and then map it out with a SWOT analysis.

Execution can be difficult. What’s the most important place to focus your effort, and how do you start? What will your idea look like in real life?