INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
In strong teams, product, design, and engineering work side by side, in a give‐and‐take way,
Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
The idea is for the developer to write just enough code to be able to address the feasibility risk.
Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
Just because we've invested the time and effort to create a robust product does not mean anyone will want to buy it. So, in the product world, we strive to achieve product/market fit.
Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
The discovery activities help us determine the necessary product, but it is delivery that actually does the work necessary to build, test, and release the product.
Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
Mercenaries build whatever they're told to build. Missionaries are true believers in the vision and are committed to solving problems for their customers.
Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
These are two‐dimensional maps, in which major user activities are arrayed along the horizontal dimension, loosely ordered by time from left to right.
Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
more often than not, our initial solutions don't solve the problem—at least not in a way that can power a successful business.
Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
User Story Mapping: Discover the Whole Story, Build the Right Product,
Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
One practical test of whether a person is considered a stakeholder is whether or not they have veto power, or can otherwise prevent your work from launching.
Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)
Necessity being the mother of invention, this is where Netflix's queue, ratings system, and recommendation engine all came from.