Testing Business Ideas: A Field Guide for Rapid Experimentation (Strategyzer)

Prepare □ Define the goals of your paper prototype experiment □ Determine the target audience to test with, preferably a group that isn’t cold and has context for your offering. □ Write your script. □ Create your paper prototype sketches. □ Test it internally to make sure the flow works. □ Schedule your Paper Prototype experiments with target custo

Paper Prototype

Sample Survey Questions • When was the last time you have [insert scenario here]? • Can you explain what happened and how it impacted you? • What other options did you explore? Why? • If you could wave a magic wand, what would you have liked to have happened? • What question do you wish we would have asked you?

Customer Interview An interview that is focused on exploring

Discovery Experiments

Experiment Sequences

Validation Experiments

Discovery Experiments

Pick the right experiment by asking these three questions: 1. Type of hypothesis: What type of hypothesis are you testing? Pick experiments based on your major learning objective. Some experiments produce better evidence for desirability, some work better for feasibility, and some are more appropriate for viability. 2. Level of uncertainty: How muc