Abhijit Pradhan

Preparing Your Brand for Agentic AI

LLMs and agents are reshaping how consumers research and buy. Most companies aren’t ready.

Dimitris Ladopoulos

In 2024 Gokcen Karaca, the head of digital and design at Pernod Ricard, was surprised to learn that two-thirds of Gen Zers and more than half of Millennials had started using large language models (LLMs) to

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Transformation Economy. Joseph Pine

Competing on transformations makes a company responsible for working with customers to define the transformation each one seeks, identify the barriers to success, and orchestrate all the goods, services, and experiences needed to support them during their journeys. Such business models will be much harder to

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Nobuharu Morimoto