Write Like a Thought Leader: How to Find a Constant Stream of Story Ideas to Position Yourself As the Go-To Expert in Your Niche

it’s also solutions writing because you come at the reader with concrete ideas about how to approach a particular problem in a better way.

He said he begins with evidence from social science and then looks for ways to illustrate it.

THOUGHT LEADERS ARE, AT THEIR CORE, MEANING MAKERS” —MATT CHURCH

Once they have a great story, marketing can enhance and improve on it from there, selling the heck out of it. Marketing and PR teams are always keen on innovative ideas. But if those innovative ideas aren’t properly brought forward to them, they might not have a lot to work with.

To become a thought leader in your niche, you will need skill in turning your own observations and hunches into meaningful, principled and actionable insights.

Figure 4—Characteristics of effective, short-form writing in the thought-leadership style

is born of your thought-leadership niche and brings in your opinion and life or work experience.

Your niche subject must be an area that you love, live and own. It’s essential to get a fresh angle to your subject matter to write about it in a compelling and interesting way. Thought leaders frame stories so they are useful, actionable and address the problems of their audience. Framing a story is like selecting a composition for a photo: To do

Thought leaders and content marketing