Pin by AP 💌 on Billboards | Copywriting ads, Ads creative, Advertising quotes
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Pin by AP 💌 on Billboards | Copywriting ads, Ads creative, Advertising quotes
You cannot bore people into buying your product. You can only interest them in buying it.
David Ogilvy • Ogilvy on Advertising
A noticed ad is noticed by some people, not everyone. And, if it’s noticed by the right people, it creates tension.
Seth Godin • This Is Marketing: You Can't Be Seen Until You Learn to See
the ad writer must come up with some ingenious way of making her material irresistible.