Pin by AP đź’Ś on Billboards | Copywriting ads, Ads creative, Advertising quotes
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Pin by AP đź’Ś on Billboards | Copywriting ads, Ads creative, Advertising quotes
the ad writer must come up with some ingenious way of making her material irresistible.
Steven Pressfield • Nobody Wants to Read Your Sh*t: Why That Is And What You Can Do About It
"Remember the people you address are selfish, as we all are. They care nothing about your interests or profit. They [care only] for themselves. Ignoring this fact is a costly mistake in advertising”
BTW Hopkins wrote that 1922.
BTW Hopkins wrote that 1922.
Paul Venuto • feed updates
pieces of content that don’t feel like an “ad.” People actually want to watch them, and the production is always informed by insights and observations from the content
Gary Vaynerchuk • Day Trading Attention
Nobody reads advertising. People read what interests them, and sometimes it’s an ad.