Nobody reads advertising. People read what interests them, and sometimes it’s an ad.

Just fit them in with your life.

Don’t make a religion of these habits. Don’t worry about maintaining a streak. That’ll just cause despair and abandonment when one day you inevitably fail.

Ideas mostly come from the slow, quiet accumulation of seemingly banal and obvious habits. It’s just doing the right things to make sure your mind and your life are brimming with hearty compost.

First forget inspiration. Habit is more dependable. Habit will sustain you whether you’re inspired or not. Octavia E. Butler

The three main ones are: — Write down things you notice — Get a scrapbook — Start a blog

— Sharing — if you get good at sharing all that stuff with people, it gets even better

— Noticing — if you pay more attention to the world, it starts to look more interesting — Collecting — if you bang together the things you’ve noticed, they get more interesting again

The French have a term: déformation professionnelle. It’s the way your profession influences the way you see the world. Clem’s mum Jamanda, for instance, is a radiologist. She looks at a lot of X-rays and scans and tries to see if there’s anything wrong. In a scan, there is a regular appearance and an irregular appearance for all the things she