Day Trading Attention

thirty to forty other cohorts.

The first step is identifying a variety of different consumer segments (or cohorts), so that you can make advertising that’s relevant to them (rather than something generic that’s meant to appeal to everyone).

Define who you want to reach, use platform knowledge and cultural insights to make strategic content, and leverage insights from data and comments to decide what ads to run, and what to build on further with higher-production pieces of content.

Post-creative strategy (PCS): Listening to actual consumers and gathering insights

pieces of content that don’t feel like an “ad.” People actually want to watch them, and the production is always informed by insights and observations from the content

Videos people want to watch: Modern commercials

The content you decide to amplify would be informed by SOC insights: What pieces are overperforming? Which ones are getting more comments?

Amplification: Spending against what works, aka not wasting a penny

Strategic organic content (SOC): What good modern advertising looks like