On Founder Taste

Taste is easily defined as the ability to discriminate between the valuable and the expandable. It’s another word for Good Judgment. When you decide whether to eat sushi or calamari for dinner, you're in fact erecting a hierarchy of value, and passing judgment according to said hierarchy. If you choose sushi, that is because you've deemed it best f... See more

What Jobs is referring to is the fundamental difference between "builders" and craftsmen, or why even though engineering builds, it is design which establishes . Essentially, products—no matter if they're technological in nature or not—do not exist in a vacuum. On the contrary, every single product worth its salt is designed to exist within a socie... See more