Taste Is Eating Silicon Valley.

Taste is some combination of design, user experience, and emotional resonance that defines how a product connects with people and aligns with their values and identity.

Everyone’s software is good enough.

Software used to be the weapon, now it’s just a tool.

In a world of scarcity, we treasure tools. In a world of abundance, we treasure taste. The barriers to entry are low, competition is fierce, and so much of the focus has shifted — from tech to distribution, and now, to something else: taste.