Narratives & Pseudosecrets

As pseudonyms become more verifiable, they become more valuable. Increasingly, pseudonyms in web3 can verify inventory (money, digital goods) and history (proof of attendance, transactions, content creation). As we do work for organizations and communities under our pseudonyms, they become more valuable.

If we want to accomplish our goals, we need thenarratives driving our actions to be accurate and useful. We also need other people to buy the narratives we believe in if we want to attract customers, investors, employees, or any other kind of partner. So it’s worth understanding where they come from and how they grow.

I spend 90% of my time thinking about stories and narratives, and like so many other things, narrative formation is getting decentralized. This is my attempt to figure out what’s happening and where it’s heading.Crafting and telling stories is part of what makes humans humans. Stories let us coordinate across time and space. Stories are undeniably ... See more

The best thing for a company or project’s narrative is to have a lot of people with credibility to the target audience tell stories with roughly similar positive themes again and again over a long period of time, with new examples of the same positive themes added in. The more authentic and the less coordinated it all seems, the better. When it wor... See more

The creation of a new reality is centered on three tenets: narrative, curation, and repetition.

A story is how we navigate the ambiguity of our environment, how we make sense of the world. It’s the promised land, a vision worth aspiring to, or a reading of the world worth attaching to. A story either inspires us to make a future destination our hom... See more