Narratives & Pseudosecrets

A pseudosecret is a narrative about a next-order effect within your company its path towards world domination, and the future you believe in. It’s not the most obvious narrative, but is often the most important.

Execution at each core inflection point of a business enables continual narrative growth, and pseudosecret belief vs. erosion and doubt because in the end, narratives and pseudosecrets only accrue value to their relevant companies if they eventually become truths.

In the very early-stages of a company, especially during a fundraise, narratives rule everything and pseudosecrets are the dominant way to build a narrative.

Pseudosecrets allow people to:

1. Feel like they know a secret about your company (Even better if you can make an investor think they figured this out themselves vs. being told).


2. Be able to combat doubters in a way that feels intellectually dominant and non-obvious.


3. Paint a narrative that makes the upside future that you believe in feel closer to a rea