How Ideas Grow

If we want to accomplish our goals, we need thenarratives driving our actions to be accurate and useful. We also need other people to buy the narratives we believe in if we want to attract customers, investors, employees, or any other kind of partner. So it’s worth understanding where they come from and how they grow.

“Having a shared set of narratives, concepts, and symbols is the basis, ultimately, for all culture — religious, national, ethnic, commercial, scientific, etc. How can you operate in biology if you’re not familiar with Darwin? How can you operate in tech if you’re not fluent in Aggregation Theory? You can’t. Even if you think the ideas are wrong, i

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So how can we get people to accept a new idea? Show how it is a natural extension of the things they already believe.