Story Time

The truth that applies to many fields, which can frustrate some as much as it energizes others, is that the person who tells the most compelling story wins. Not who has the best idea, or the right answer. Just whoever tells a story that catches people’s attention and gets them to nod their heads.Harari recently said about writing Sapiens:I thought,... See more

The more static and predictable the world is, the less narrative matters. Historically most businesses followed clear precedents and fit neatly into paths. If starting a restaurant, the potential range of revenue and costs is known. There are few surprises, so it’s easier to look at the current state of the business and know what it will look like ... See more

Packy McCormick: We live in a world where expertise can be justly claimed by anyone who can continue to prove it. Synthesis and storytelling are the keys to navigating that world. In a world with so much information available and fewer unquestioned experts, the ability to let large amounts of information wash over you, figure out where to dive deep... See more

Your success here will depend entirely on how successfully you can tell stories, and how successfully other people can repeat those stories, both to themselves and others.Your North Star here has to be: are other people retelling this story successfully?Port cities around the world are more similar to each other than they are to their inland counte... See more