Saved by Tom White and
Best Story Wins
storytelling is the ultimate compression algorithm for human attention. everything else, data, logic, tech feeds into it, but if you can’t wrap it in a compelling narrative, nobody will give a shit. people think they make decisions based on facts, but they’re mostly responding to the shape of a story, whether it’s a personal arc, a company vision, ... See more
signüllx.com“The best arguments in the world won’t change a single person’s mind. The only thing that can do that is a good story.” - Richard Powers
Collaborative Fund • Makes You Think
I’m convinced that storytelling will be the most differentiating business skill of the 21st century.