What the internet allows us to do is to see what we have in common. This resulted in a new experience of what it means to be a person. We have multiple lenses and identities ready to be activated at any given moment. They are meaningful. Digital avatars are just as meaningful to us as other identities.

Authenticity brings us to avatars. This might seem a strange connection: aren’t avatars, by nature, inauthentic? After all, avatars entail being someone other than yourself. But for many people, avatars are a vessel for more authentic self-expression.

I don’t believe in authenticity on the internet.

There’s this obsession with realness online. When I was working on Trust Exercise, and watching all these Beauty Secrets videos, I would see all these comments like, “she’s so real”. Which was funny to me, because it’s a Vogue video. It’s the most edited thing in the world. But we’re obsessed with

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The Era Of Multiple Identities: We Discover, Embrace, & Express Our Multiple Selves -> From networks like Discord, where users are represented by whatever name and avatar they choose, and ItsMe, where people connect in real-time using a creative avatar of their choosing, we’re seeing huge growth in willingness to engage, transact with, and befriend... See more

There is something freeing about removing your face from your online persona. It paradoxically makes you feel like you can be more authentic. This is a stretch of an analogy but just as psychedelics that facilitate ego death allow for a truer glimpse at your underlying psychology, untying your digital persona from your smiling LinkedIn photo allows... See more