Making Sublime

Some companies go all in on the ecstasy - ‘here’s our magical vision for the future’. Others commit to the laundry - look at our rich feature-set isn’t it amazing?”

I was talking to a friend about why we decided to invite only paying believers to the Sublime private beta. My answer is that charging early for a product creates high expectations, and in aspiring to meet those expectations, we are held accountable to deliver a product you love and trust. My answer is that growing Sublime the right way is more imp... See more

There’s a lot of emotional overheard that comes with building a company whose essence is hard to put into words.

At the end of the day, having an exciting vision (even one where illegibility is an asset) does not exempt us from building a product that people actually want.

I KNOW that the most important thing to do when you’re launching a brand is to explain to people why the f*ck they should care. Why do you exist? Why are you different?

And yet the thing I used to do for other companies in my sleep is what currently keeps me up at night.

Sublime continues to be my nebulous life project. Part web clipper, part PKM, pa... See more

A lot of the work in building Sublime has been, what do I want from the web? And personally, I want to follow my curiosity wherever it leads . Without sifting through mountains of clickbait and SEO and content designed to feed an algorithm, I want to mindfully collect the pieces of the internet that resonate with me. And I want to do this in a spac... See more