Conviction is the rarest resource in the world.

Not money.

Not intelligence.

Not access.

Conviction.

I’ve met a lot of people who are very intelligent and have an awesome (in the literal sense) arsenal of skills and advantages at their disposal.

But that doesn’t make them dangerous, because they usually don’t know where to go with all of this. (In fact,

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“Starting a company isn’t easy — you need an insane amount of conviction. You don’t have to be sure the product will work, but you do need to believe fully in the mission.”

The conversation around taste tends to focus on what it takes to develop it, but not what it takes to use it and unlock its potential, which is confidence .

Having and developing taste is one thing, but remaining connected to our taste is another. In order to take advantage of our taste, we have to be able to access its insights and guidance, which... See more