Lessons I'm still learning

I KNOW that the most important thing to do when you’re launching a brand is to explain to people why the f*ck they should care. Why do you exist? Why are you different?

And yet the thing I used to do for other companies in my sleep is what currently keeps me up at night.

Sublime continues to be my nebulous life project. Part web clipper, part PKM, pa... See more

The funny thing about coming up with your own definition of success is it becomes easier to make decisions.

With our partners, our best friends, our children even, we fall in love over time, not after saying hello.

Why should it be any different with software?

Simplicity takes an enormous amount of time and effort.

But that was just it – we were doing it our own way, at our own pace.

Comparison is the thief of joy and sensible business strategy too.

fictional points of reference

My job is not to think about what exists but rather what I want that does not yet exist.