Lessons I'm still learning

Sublime is an ethos-driven company.

Here is what we believe:

Intention > Attention

• The destruction of our attention compromises our ability to make sustained progress on anything worthwhile. 

• You don’t need to go live in a cabin or swear off Netflix. You just have to live more deliberately. 

• We are entering the post-information age. The bar

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Sublime Principles and Culture (shared internally with the team):

Be fanatic about product excellence

We're not in the business of creating software - we are in the business of building a product people love. Most organizations lower their standards in an effort to move things along and get things off their desks. We have to fight that impulse every

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