Slop is the newly popular term for the garbage you see in tweets, LinkedIn posts, YouTube videos, and websites more broadly that is so superficial, mediocre, and banal that the only reason people could possibly create it is to drive some metric they’re optimizing for: likes, views, clicks, whatever. Making slop has only gotten easier with AI, but... See more

These experiences are not going to be SEO optimized. Instead of being passively discovered via search, they’ll have to be so good that people seek them out. They’ll spread through word of mouth. People will one-up each other, create weirder, more unique, and more magical experiences. If they optimize for anything, it will be creativity.

When things become easier – anyone can make a website on Squarespace, anyone can produce images in Midjourney, practically anyone can start a startup, whatever – the vast majority of the things produced the easy way are total dogshit. When algorithms embrace the dogshit, or the dogshit contorts itself to please the algorithm, the whole visible... See more

The internet used to be fun.

It was weird. It was frenzied. People didn’t know what they were doing, so they tried things. They didn’t optimize, because they didn’t know what to optimize for. Good websites got found because they were good. Good tweets went viral because they were good.

Then people learned how to get the results of being good, at... See more

The internet used to be fun.

It was weird. It was frenzied. People didn’t know what they were doing, so they tried things. They didn’t optimize, because they didn’t know what to optimize for. Good websites got found because they were good. Good tweets went viral because they were good.

Then people learned how to get the results of being good, at... See more