Yihui

“My deepest insecurity is that I have these intuitions about things that I cannot explain to anyone,” Kushner told Rubin as they sat in his garden overlooking the ocean. “Sometimes I see or experience something and it makes sense to me, I fall in love, but I cannot explain why. Like when Thrive invested in Instagram or Spotify or OpenAI. I could... See more

The point of exercising focus is not perfection, what matters is the daily return and the refusal to let attention scatter. The point isn’t to dissociate or detach yourself from desires—it’s the opposite. It’s to attach yourself to a goal so firmly that distractions no longer matter. It’s to care about one thing so adamantly that noise is no longer... See more

If you constantly feed yourself gossip, you become suspicious. If you feed yourself beauty, you grow more sensitive to it. Attention is the mouth of being, and what you choose to focus on forms the diet of your becoming. It’s not a coincidence that taste is the only bodily sense that has been adapted to mean preferences: the way your attention... See more

That’s why attention is measured in payments: it’s costly to pay attention because to reach toward one thing is to withdraw from others. We call it the attention economy because it, too, abides by the law of scarcity.

The Offline Escape trend is no longer niche, but representative of a mass craving to return to IRL experiences. Unlike the hyper-sensory experiences previously popular, which required high production value and major financial investment all for the benefit of creating social content, the desire here is rooted in simplicity, personal interaction,... See more

I’d recommend refining your sense of discernment to identify trend signals that matter. When you’re unsure, consider reflecting on:

1. Does the signal relate to any known consumer values shifts?


2. Is it linked to any broader macrotrends, category-specific trends, or other clusters of signals that you’ve noticed?


3. Are there potential follow-on implications

... See more