Lean Pricing: Pricing Strategies for Startups (Hors collection)

“That’s exactly right,” says Mary. “Price is such an underutilized lever, and lots of entrepreneurs fall into the cost-based pricing trap instead of thinking in terms of value-based pricing or anchoring against existing alternatives.” She goes on, “The other big idea that hopefully you took away from the exercise is that it’s generally better to fo

If you were forced to increase your prices by 10x, what would you have to do to justify it?

What sort of brand looks and feels like something that expensive? What positioning would you take? How would the design of both the website and the product need to change?

software firm offered cloud software for businesses at an extremely low monthly fee of $19.90 per workstation. The price for the comparable competitive product stood at more than $100. Several months after the launch, the company’s CEO told me that “small businesses are really excited about our prices. For the first time, they can afford this kind

The good news is only three types of pricing strategies matter: maximization, penetration, and skimming. Let's look at each. Maximization: This strategy maximizes your goal (such as profit or revenue) in the short term.

Patrick Campbell, CEO of Price Intelligently, offers a wealth of advice about best practices for finding the pricing sweet spot for SaaS products, and suggests starting with, as we’ve recommended with many other growth initiatives, sending out a survey that asks the recipients not only what features are most important to them—but also how much they

What are you ready to sell? ………………………………………………… ………………………………………………… ………………………………………………… ………………………………………………… What does it cost you? (include the time and salary you’re expecting / hour you’ve spent) ………………………………………………… ………………………………………………… ………………………………………………… ………………………………………………… What is the value to your customers? Without your products or services,