Lean Pricing: Pricing Strategies for Startups (Hors collection)
Revisit your pricing Raising the price of your product is one of the most underutilized levers. If you double your pricing, you’ll only need half the number of customers.
Ash Maurya • Running Lean
Monetizing Innovation: How Smart Companies Design the Product Around the Price
amazon.com
“Pricing and packaging” is an old-fashioned-sounding term that might remind you of stocking grocery store shelves, but for subscription businesses it is one of the most powerful growth levers you have. I can’t emphasize this enough. For those unfamiliar with the term, “pricing” means exactly that—the dollar number you assign to the value of your se
... See moreTien Tzuo • Subscribed: Why the Subscription Model Will Be Your Company's Future - and What to Do About It
The Psychology of Price: How to use price to increase demand, profit and customer satisfaction
amazon.com
Joe Listro, Olay’s R&D manager, explains how it went. “We started to test the new Olay product at premium price points of $12.99 to $18.99 and got very different results,” he says. “At $12.99, there was a positive response and a reasonably good rate of purchase intent. But most who signaled a desire to buy at $12.99 were mass shoppers. Very few
... See moreRoger L. Martin • A New Way to Think
Patrick Campbell, CEO of Price Intelligently, offers a wealth of advice about best practices for finding the pricing sweet spot for SaaS products, and suggests starting with, as we’ve recommended with many other growth initiatives, sending out a survey that asks the recipients not only what features are most important to them—but also how much they
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