You are Your Brand!: Everything you know about branding but never thought applied to you

“Do what you’re best at: that is, being yourself.” - Noam Kostucki

“It’s wrong to be right; It’s right to be wrong.” - Paul Arden, Creative Director at Saatchi & Saatchi[12]

“Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand.” - David Oglivy

Biogs and Contact Details Noam Kostucki Maverick by nature, Noam is an award winning speaker and co-founder of three social enterprises: • Seeducation to help people make a living from doing good • Redefine Us to help organisations improve their performance by redefining how they see themselves, their people and the way they communicate • FlavrBox

A reporter asked him - ‘Mr. Edison, is it true that you failed in your first 1,000 attempts to invent the light bulb? ‘Young man, I did not fail 1,000 times. I have discovered and documented 1,000 ways on how-not-to-make-a-light bulb! I am not discouraged, because every wrong attempt discarded is another step forward.’ Many years later, when James

“A successful person is the one who can lay a firm foundation with the bricks that others throw at him” - Unknown

We highly recommend Paul Arden’s book “Whatever you think, think the opposite” as a fabulous piece of inspiration for doing things differently.

What are you ready to sell? ………………………………………………… ………………………………………………… ………………………………………………… ………………………………………………… What does it cost you? (include the time and salary you’re expecting / hour you’ve spent) ………………………………………………… ………………………………………………… ………………………………………………… ………………………………………………… What is the value to your customers? Without your products or services,

We highly recommend Emotionomics[10] by Dan Hill as a reference point for how emotions impact our work.