Из чего состоит интернет-маркетинг

Unsurprisingly the search engines have made setting up PPC campaigns really easy. There are automated wizards to guide you through the sign-up process, and plenty of tools to help you establish, monitor and optimize your campaign. It’s all very slick, and from a standing start you can have

a management system that uses real-time analysis and mathematical models to help marketers decide how to allocate their online advertising media spend across search, display, and social to maximize return on investment (ROI).

The offline team influences people through TV, magazines, radio, retail, and billboards, and a much smaller, online team handles banners, search, affiliate programs, and email. That marketing execution model implies that our customers behave as illustrated by Figure 10-6, that customers go through four stages—research, selection, qualification, and

marketing techniques that provide a high return on investment—like online marketing, which costs little and does a lot.