Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation: Volume 1

The first Google index in 1998 already had 26 million pages, and by 2000 the Google index reached the one billion mark. Over

Of course, affiliates can be rewarded for more than just sales. It all depends what the brand or vendor’s marketing goal is. It’s not unusual these days to see affiliates rewarded for a wide variety of consumer actions. Things like clicking on a link, ‘liking’ a page on Facebook or retweeting a great offer on Twitter can all trigger an affiliate tr

‘Use the automated tools to assist,’ advises Jason Duke, ‘but please remember that although automated tools are brilliant, nothing is better at understanding the minds of people than people themselves.’

Results from abandoned basket campaigns are typically very high, with 25 per cent open rates and clicks of 15 per cent.

The number of customers clicking through from your e-mails to your website is another important metric. Last year the average click-through rate was below 5 per cent. To increase this you have to keep two things in mind: segment your database into appropriate target groups and ensure that you

your e-mail software has an option to test how well your message will fare with spam filters, use it, and change anything that it flags as potentially suspect. You should also make sure that all of your e-mail can be traced back to a valid IP address from a reputable host. If you do that, there’s no real reason for your e-mails to be blocked.

The most common forms of performance-based advertising are PPC advertising and affiliate networks. Google’s Adsense is a classic example of performance-based advertising. Advertisers pay not for exposure, but for the people Google sends to the advertiser’s

potential to foster a much more productive and meaningful relationship with our customers, to gain powerful insight into their perceptions of our products, services and brands, and allow them to contribute and collaborate in our businesses in ways that were never possible before.

• Set up RSS feeds: go to the social media sites and content aggregations sites (Bloglines, Technorati, Google News, Google Blog Search, Twitter Search, BlogPulse, Icerocket, Tweetscan, FriendFeed, etc) that you

The ability to record people’s behaviour online means advertising can be assessed in terms of the behaviour which people exhibit after being exposed to an ad. It then becomes possible to pay for the behaviour instead of the