added by Ben Percifield ยท updated 2y ago
Intro to community commerce
- Unlike traditional e-commerce journey, which starts from a massive menu of options, the feed starts from popular SKUs. How does this happen?
from Intro to community commerce by Ana Andjelic
Ben Percifield added 2y ago
- It happens through integration of social components into the traditional online shopping process.
from Intro to community commerce by Ana Andjelic
Ben Percifield added 2y ago
- The elements of the community-driven journey are:
- Pique their interest
- Establish social currency
- Reward, active and earn
from Intro to community commerce by Ana Andjelic
Ben Percifield added 2y ago
- Community-driven customer journey is short. The core assumption of the community-driven journey is not the progressive reduction of options, as is in the traditional e-commerce journey, but access to highly targeted and personally relevant options from a get-go.
from Intro to community commerce by Ana Andjelic
Ben Percifield added 2y ago