Curators filter signal from noise in an increasingly noisy world. As the barriers to being a creator decrease, the internet gets even noisier and the need for credible curators increases. Algorithms will continue to play a role in aggregation, indexing, and personalization. But the best curation requires a human touch. You’re more likely to have an... See more

If creators were once the internet’s golden children , producing original content to feed our insatiable scroll, this next phase belongs to someone else: the curator. Not necessarily the loudest voice or the most prolific, but the most discerning.

Curators are the new digital tastemakers, and their currency isn’t volume - it’s taste. Instead of... See more

"Curators are the new creators, and as consumers, we’re going to be willing to pay someone with good taste to help us sort through the ever-growing mass of information at our fingertips."

Knowing where to go and what to do is the currency that, in the modern aspiration economy, makes curators more important than influencers. They guide their audience through culture by putting forward a selection of images, references, codes, product releases, or memes. Curation gives even mundane objects value by connecting them with a point of... See more

As content multiplies, the challenge isn’t access; it’s orientation. We don’t need more input; we need better filters. That’s where the curator comes in: not just as a tastemaker, but as a trusted lens in a world of endless noise.