Saved by Hasitha Senevirathne
I bet you are doing product activation all wrong.
Every product needs a solid activation experience.
Done well, they can mean hugely successful conversion from discovery to sign-up for your app.
Here's a breakdown of Duolingo's legendarily strong activation experience.
Complete activation experience breakdown in 🧵👇
Next, define your activation event. This is ideally the point when your users have their first aha moment with your product. Think: taking your first ride in a theme park.
Ash Maurya • Scaling Lean
The goal became “get people to fill out the form” rather than “deliver content so good people would pay for it by filling out a form.” As it so often happens, that subtle difference made all the difference in the world.
Jay Acunzo • Break the Wheel: Question Best Practices, Hone Your Intuition, and Do Your Best Work
A particularly bold way to reduce the friction keeping your customers from experiencing the aha moment quickly is to flip the funnel, meaning to allow visitors to start experiencing the joys of your product before asking them to sign up. Hello Bar, a tool that makes it easy for Web marketing teams to display important, short-term messages to their
... See moreMorgan Brown • Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
There are 3 key moments that will make or break your user retention rates:• Setup Moment• Aha Moment• Habit Moment
Samantha Leal on LinkedIn: There are 3 key moments that will make or break your user retention rates:… | 15 comments
One final misconception must be addressed. Growth hacking is often characterized as being specifically about bringing in new users or customers. But in fact, growth teams are, and should be, tasked with much broader responsibilities. They should also work on customer activation, meaning making those customers more active users and buyers, and figur
... See more