I bet you are doing product activation all wrong.

But if you follow the three steps we have outlined above, you will rapidly discover ideas and insights that will produce dramatic gains in activation for your product. To recap, those steps are: map all of the steps that get users to the aha moment; create a funnel report that profiles the conversion rates for each of the steps and segments users b

• Completing your profile in a community platform


• Reading community guidelines


• Responding to something an admin has posted within the community


• Responding to something another member has posted within the community


• Introducing yourself in the community


• Making your first unstructured post in the community (i.e

The first step in hacking activation is to identify each point in your customers’ journey toward the aha moment. We are assuming that you have already determined, in the process of making the product must-have, what constitutes this magical moment. To

The customer factory breaks the conversion from users to customers into three steps: Acquisition (user acquisition rate) Activation (trials or pilot conversion rate) Revenue (customer conversion rate)