Every product needs a solid activation experience. Done well, they can mean hugely successful conversion from discovery to sign-up for your app. Here's a breakdown of Duolingo's legendarily strong activation experience. Complete activation experience breakdown in... See more

Here’s a tight list of 5 core responsibilities for the Activation Squad:

• Define and measure activation: Identify the real "aha" moment and track the behaviors that lead to it.


• Optimize onboarding: Design flows, prompts, emails, and guided experiences that get users to value.


• Shorten time-to-value: Remove friction in setup, offer templates, and

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