How to Figure Out What People Want
you ask what people’s underlying interests are – what do they need – then you’re more likely to get to find an imaginative solution.’ That means asking probing, penetrating questions which force the other party off their prepared script, and encourage them to open up about the pressures on them from their own side. It also means listening intently
... See moreIan Leslie • Curious
Sari: People want to go on a journey. They want to understand what your vision is, not just what problem you’re solving. They're looking for belonging, something to be a part of.
Of course market demand matters. But demand isn’t born out of nothing. Desires are formed. We are all responsible for what one another wants. We need to build a world and t... See more
Of course market demand matters. But demand isn’t born out of nothing. Desires are formed. We are all responsible for what one another wants. We need to build a world and t... See more
How to make users go ‘whoa’
The process of shipping creative work demands that we truly hear and see the dreams and desires of those we seek to serve. After understanding what our people want, we have a choice. We can build with empathy and work with their dreams, or we can choose to move on, to determine the vision is not for them, and to make something else for someone else
... See moreSeth Godin • The Practice
