How news push notification strategies have matured in 2020 - Twipe
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How news push notification strategies have matured in 2020 - Twipe
Bounded notifications: BeReal does this well—users know to expect just one notification per day that prompts them to share. More broadly, “once daily” or weekly apps such as Lobby reliably limit the number of notifications sent per time period. Contrast this with habitual social apps that send seemingly unlimited notifications based on a complex, o... See more
Every • In the Next Era of Social, Build Rituals, Not Habits
Traditional is an apt word: in TLDR News videos, hosts sit behind a desk and deliver a well-planned, opinion-free, teleprompted monologue to camera. It is much closer to the style of BBC analysis editor Ros Atkins than Tiktok’s boisterous news aggregator Dylan Page (aka News Daddy).
Bron Maher • Video brand TLDR finds way to make money providing news for the young
Naz Aiman added
“We definitely do appeal to the more young Economist, FT-reader type.”
“We’re leaning towards those very curious, quite analytical people, and I think there’s a definite market for that.”
Revenue: 40% YPP, 40% sponsorship, 20% panel talk appearances.
Agency - https://talent.nebula.tv/
In 2023 TLDR News made a £50,000 profit selling a one-off, £9.99 print newspaper titled Too Long.
“A lot of news publishers don’t treat the platform as a creator would.”
If you’re just putting a firehose of content out there, the audience has to be more selective.
“They’re looking for people in their lives who can highlight what matters. And I think news organisations have the potential to be that to some extent.”
Audiences kind of want a trusted friend. They want someone out there that is a connection, that feels like a peer almost, that can select the news that matters to them and present it in a way that makes sense.
One way for publishers to approach this was by using multiple sub-brands – like TLDR’s multiple channels – or by using individual journalists as a more relatable, human face of the news organisation.
While modern newsletters like The Hustle and theSkimm built their audiences with daily curation and expanded their content offering from there, The Economist offers a playbook legacy publishers can leverage to retain subscribers by building their own curation muscle.
Rob Litterst • How Curation Ate the Economist
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The campaign has seen consistently high open and click rates and significant revenue thanks to the more sophisticated targeting and personalization, with around 80 per cent of activities pre-booked on the web.
Calvin Jones • Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation: Volume 1
Newsletters are booming right now: since the pandemic started, the number of readers and ‘active writers’ on Substack have both doubled, and other providers such as Mailchimp have seen similar spikes in users. Newsletter platforms are attracting big names: Rolling Stone’s Matt Taibbi, New York Magazine columnist Andrew Sullivan and Buzzfeed’s Anne ... See more
Oliver Franklin-Wallis • Newsletters could be the next (and only) hope to save the media
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Instead of informing the public, journalists are forced to game social media algorithms by spinning stories and writing misleading headlines. One reporter at Vox told me they have to write 10 headlines for every post they write. Vox chooses the headline that attracts the most engagement, depending on the platform. Desperate for clicks, reporters t
... See moreDavid Perell • The Paradox of Abundance - David Perell
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The tippity-tappity stream of Stories optimized to maximize ~engagement~? Inhumane.
UX Collective • The desktop metaphor must die
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- Ideally, you want to have control over your audience communication platform (so start an email newsletter!)
Chris Best • Writers Writing, Readers Reading, Creators Creating
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