Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation: Volume 1
Converge: Transforming Business at the Intersection of Marketing and Technology
amazon.comE-commerce Get It Right! Step by Step E-commerce Guide for Selling & Marketing Products Online. Insider Secrets, Key Strategies & Practical Tips, Simplified for Your Startup & Small Business
amazon.comThe Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue
amazon.comRiko Ishibashi and added
Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
amazon.comSince the turn of this century, we have invested most heavily in driving traffic to our sites. More visitors means more sales, right? As competition heats up, competitors are driving up the price of paid search ads. They are crowding us off of “page one,” requiring us to redouble our efforts to keep our rankings high. Google, Bing, and Yahoo contro
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