Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation: Volume 1

A 2007 study by APCO Worldwide and the Council of Public Relations Firms found that 42 per cent of bloggers receive an e-mail pitch from a PR professional at least once a day, 27 per cent reported getting more than one a day and 63 per cent were contacted by a PR professional at least once a week. That’s a lot of press releases – most of which end

regular web page, complete with images, web links and all the rest. Images aren’t usually sent with the e-mail, but are usually pulled in from a web server when the e-mail is viewed. HTML e-mails can tie in with the look and feel of your website, providing a consistent look and great brand continuity when your prospects click through to your landin

By linking their customer account (if they have registered on your website) to other databases within your business, and ‘mining’ customer data from a variety of sources, you can get an increasingly granular view, and can target ever more relevant messages to particular segments of your e-mail lists.

This form of tracking has become very much in vogue with the rising popularity of the ‘software as a service’ (SaaS) concept, and has been fuelled by the introduction of free, powerful and highly configurable analytics services like Statcounter (www.statcounter.com) and the very popular Google Analytics (www.google.com/analytics). Once the code is

The law has been put in place due to the failure of our industry to self-regulate privacy properly. The EU lawmakers are targeting the surreptitious tracking

Social bookmarking sites, like delicious (www.delicious.com), ma.gnolia (www.ma.gnolia.com) and others allow users to ‘save’ bookmarks to their favourite web resources (pages, audio, video – whatever), categorize them using tags (labels that help you to identify and filter the content

Morgan Stanley study from September 2010 found 41 per cent of mobile peak-hour traffic is due to ‘real-time entertainment’, most of which is video. Considering that YouTube adds approximately 35 hours of video to its archive every minute, that’s hardly a surprising statistic, but when it comes to coping with that ever-increasing

campaigns have achieved double-digit redemption rates across the board. Perhaps more surprisingly, Kiip has yet to hear a single complaint from a gamer or developer – while brands are reaping the rewards associated with developing quality engagement with their customers by rewarding them rather than simply pushing a banner ad at them. A combination

sites. Article directories are basically websites that bring article authors and online publishers together. They usually consist of a searchable article repository, where authors can sign up to submit articles on a wide variety of topics. Submitted articles are normally reviewed by a human editor

whether the user should be retargeted or not), and then selected the product recommendations, banner placement and promotion most likely to result in a conversion of that individual user. Predicted product and promotion relevancy was calculated based on advanced algorithms taking data on product and categories browsed, stage in the predefined sales